SharePoint Content Management & Analytics
Andrew Gilleran is an Online Communications specialist from Ireland with extensive content management, internal communications, intranets, content marketing, web analytics and SEO skills using SharePoint and Google Analytics.
The good thing about SharePoint is there are loads of things you can do with it. The bad thing about SharePoint is there are loads of things you can do with it. I will show you what SharePoint is, how to develop content for your site, what it does, what it doesn’t do, how to use it effectively in your business and how to use web analytics to see if it works.
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Motion Charts, the Silent Star of Google Analytics
7 Time-Saving Google Analytics Custom Reports
Excellent Analytics Tips #20: Measuring Digital “Brand Strength”
Answers To Your Burning Google Analytics Questions
What is Bounce Rate in Google Analytics?
Learn. Understand. And use if you can. Go on. Sure you can.
Great use of SharePoint for this Euro 2012 sweepstake web part. Works a treat and very easy to set up. It’s all coded, it picks up the logged in user and their name and creates a leaderboard along with it. A great piece of work from developer, Alon Havivi.
Pop along here for the WSP file and a video on how to use it.
Basically it is:
1. Upload to team site
2. Add 3 web parts to a page
The Intranet Benchmarking Forum is 10 years old in June and will mark it with a special online event. And to kick it off, IBF CEO and Founder Paul Miller talks about 10 lessons from those 10 years working with intranets.
I liked Lesson 6:
“Lesson 6 – Every organization gets the intranet it deserves – they hold a mirror to your company – that’s a useful fact to notice.”
“What that means is for brands and businesses, in order to reach the audience that you reached 15 years ago with advertising or with direct mail, so on and so forth, you’ve got another channel to consider. And that channel is the Internet. And that channel is broken up into multiple sub-channels. Blogs, social networks, micro-blogging, online advertising, so on and so forth. So, there are lots of more ways to reach consumers now. And what you want to try to do as a brand, as a marketer, is find the most effective way to reach the audience that you want to try to reach and deliver a very relevant message to them.”
Jason Falls - how to measure social media - interview on the Content Marketing Institute site.
SHARE 2012 Keynote: Microsoft’s Gideon Bibliowicz on ‘Productivity Delivered’
Why you shouldn’t use Team Sites in SharePoint 2010 (provocative title that…)
SharePoint 2010 Document Management (in 6 parts, this is no.6)
25+ SharePoint Bloggers to Follow (in case you missed it a while back)
SharePoint Defense in Depth is an open community site and resource for those interested in security, defense in depth, compliance, and SharePoint.
So there. Keep you going for a little.
Phew. What a great summary of Twitter tools. It made me tired just looking at the page. Bookmark for sure.
Have long articles online? How can you measure them? Indeed if you have comments, how do you kow if people went all the way down. Pretty tricky really. What sort of measurement could you have? One could be time on page. Minutes might be good and is one indicator. Of course a high bounce rate might be another.
But fear not, there might be an option using Event Tracking in Google Analytics. Justin Cutroni has a solution that is well worth a look. Part 2 is here. But that’s not all because a Norwegian analytics specialist, Eivind Savio, has an additional solution for it using JavaScript.
LOTW: Link of the week
Good views on how teams work together and whether people really collobroate on projects. Sure we work together but do we do it properly. Read on.
Microsoft is providing a useful online quick course about the web content management component of SharePoint which is used for publishing pages and content on intranets and web sites. The blurb is below.
Web Content Management Training
“Web Content Management (WCM) is enabling business users to author, publish and manage web content to internal and external sites. In SharePoint WCM is based on Content Types, Page Layouts, and Field Controls. This module will be a look at the basic mechanisms for content management in SharePoint. This module will cover the pages library, as well as how pages are put together using Fields Controls and/or Web Parts. You will learn how to create and add pages to a content managed SharePoint site and how to get it approved for publishing.”
