2012 Digital Content Marketing Survey – what’s working and how

A useful view of how Content Marketing is being used over is over at the Content Marketing Institute. Their 2012 Digital Content Marketing Survey in conjunction with Brandpoint provides a few insights into what marketers are using. There’s quite a mixture as this image shows.

2012 Digital Content Marketing Survey

What’s the key take out from all this?

There is lots of content being produced and it takes time and some skill to do it properly.