[youtube http://www.youtube.com/watch?v=Br2KSsaTzUc?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=374]

Adman and direct marketing guru from days past, David Ogilvy, talks about the importance of direct response advertising and what works and doesn’t work. What’s that got to do with the web? Everything. It’s all about measurement and what works (and doesn’t work). On the web, you know that 100%.