Nice article over at Intranetizen about wondering why there were few intranet managers from the USA. Here’s my view:
Intranet is an old, unsexy word these days and very few people want to be called ‘Intranet Manager’. That just doesn’t cut it when you’re up against digital marketing and social media jockeys!
But the role itself is also much broader for many now. I do internal communications as well as the intranet so that’s where the role usually ends up as a member of a communications team.