Google Analytics

Have a SharePoint intranet? What analytics you need to measure and why

You have an intranet site using SharePoint, you have users (employees). So what are they using your intranet for? What are they looking at? What are they searching for? What are they downloading? What are they watching? What task are they trying to do? When are they doing all this? Who’s reading the CEO’s monthly message to the troops? That’s the job of web analytics of course.

But listen. It is not all about the metrics or the numbers or magical page views. It is about looking at the outcomes, the trends and the behaviour of users over a period of time.     »» Continue reading

Nice free ebook on Google Analytics

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Sometimes it is nice to get a useful guide or ebook. And without filling in forms or giving your email address or jumping through hoops. Try this Google Analytics guide from e-nor and writen by Eric Fettman. Covers lots of ground with GA from installing to customising to goals/funnels, campaigns, social tracking, SEO (of course) and running custom reports.

Plenty to get you and running. And to keep you running. Because analytics never stops….

      »» Continue reading

Google Analytics Fundamentals course – result!

Andrew Gilleran - Google Analytics Fundamentals

Andrew Gilleran – Google Analytics Fundamentals

Nice introductory course on Google Analytics from Google. Hurry though, it finishes at the end of October.

“A foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.”

Well worth a look for an overview of web analytics.     »» Continue reading

SharePoint analytics – try this solution

Only came across this product the other day. It is web analytics specifically for SharePoint. It’s a server install too which has some advantages in maintaining control and privacy over your data.

Here’s the blurb:
“CardioLog Analytics is the only web analytics solution designed for SharePoint (versions 2013, 2010, 2007 and 2003) and SharePoint Online. It enables you to improve the usability of your intranet, drive portal collaboration, boost your ROI and enhance the overall productivity of your business.”

Now pricing is a bit strong for my liking (starting at $18k) but it does have what looks like a generous Free version for a single farm and a page view limit which could be fine for smaller intranets.     »» Continue reading

ViewPoint: What can SharePoint analytics tell you about your intranet?

Ah metrics. Who looked at what and when. Not really why as such but you have to think about that.

In SharePoint, like any intranet or web site, seeing who looked at what is obviously essential to understanding whether your intranet works or not. Compared to, say, an ecommerce site, an intranet doesn’t have commercial or sales related goals as such. But it should have goals, you should be able to determine outcomes from your intranet. Otherwise what’s the point of having one? ROI is crucial of course and metrics can go some way in helping that.

In SharePoint 2010, the web analytics can be useful to provide some metrics for a site collection or team site.     »» Continue reading