You have an intranet site using SharePoint, you have users (employees). So what are they using your intranet for? What are they looking at? What are they searching for? What are they downloading? What are they watching? What task are they trying to do? When are they doing all this? Who’s reading the CEO’s monthly message to the troops? That’s the job of web analytics of course.
But listen. It is not all about the metrics or the numbers or magical page views. It is about looking at the outcomes, the trends and the behaviour of users over a period of time. »» Continue reading