Digital marketing – the rules for your future?

It’s that man Avinash Kaushik again, analytics guru. But this time it’s not about data as such, well not much. It’s about the broader area of digital marketing and “unimaginative web strategies”. He titles it ‘The 2015 Digital Marketing Rule Book. Change or Perish’ which is modest. But as always, Avinash knows how to present his always compelling case.