How to write something that will get attention, even on an intranet

Well, does that headline work?

It’s a start anyway. I’ve been copywriting in many different forms for about 20 years now. Direct mail, advertising, PR, brochures, email and of course on the web.  But is there a formula for getting it right?

Yes, the headline is pretty critical to getting people to read on. But there can be a structure your writing or content that will bring it all together in as simple a way as possible.

Over on Copyblogger, Sonia Simone goes through the 4 ways of preparing your writing: ‘The 1-2-3-4 Formula for Persuasive Copy’.

To quote the formula:
    1. What I’ve got for you
    2. What it’s going to do for you
    3. Who am I?
    4. What you need to do next

Classic stuff. Simple, direct, clear. You don’t have to selling anything to try this out. It can work for many forms of writing. On intranets for instance, where employees have to do something specific like accepting a new policy.

Try it. It will work.