Of course you are. Or maybe it’s passing you by. Then maybe you just don’t give a damn! Still, here’s a starting point with 7 articles to get you thinking, doing and running with Enterprise Social Networking and Yammer.
What is it and why should I care?
Here’s one definition:
“Enterprise social networking is an organisation’s use of social media, internally, to connect individuals who share similar business interests or activities. Social tools can help employees to access the knowledge and resources they need to work together effectively and solve business problems”
A big problem is many businesses is harnessing information. Call it knowledge. This can be anything. From business processes, project management, product development, marketing, sales, distribution, manufacturing, people management and so on. Another one is location. Even if you have a centralized office structure there are still many silos within an organisation.
So one of the key aims of enterprise social networking is to get people talking to each other. Now that might appear to be obvious but it isn’t. In introducing it into your organisation, you have to look at what outcomes you want to get from it. What is it that you want enterprise social networking to do?
So without further ado, here are your essential links:
Finally, have a look at my own presentation on Enterprise Social Networking.