[youtube http://www.youtube.com/watch?v=LerdMmWjU_E?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

Part one of Coca Cola’s fascinating new marketing strategy (Content 20:20) revolving around content marketing and more. More background on it is here. Part two of the video is on YouTube here.