SMEs struggle with mobile content and web sites

Ah yeAndrew Gilleran - mobile friendly content for SME/small business web sites in Irelands, nothing like a tech scare to get the heart pumping and poor small businesses racing to their local web designer.

‘Mobilegeddon’ is the term and it hits today as Google changes the way it reviews sites for its results. It will punish sites that are not mobile friendly for its search rankings. So if you’re not site is not mobile friendly it will appear down the page(s) on search results on a mobile.

Google kindly has a tool to check how mobile friendly your site is.

Now, Google changes it algorithms all the time in terms of how it shows search results and it sometimes has an impact for search engine optimisation (SEO). If you are a small business, this can have a major bearing on the performance of your site.

However, this time, Google is really making a serious change with an emphasis on mobile sites. It’s simple. If your site is not mobile friendly your site will appear well down in the results.

But thankfully help is at hand. You have a couple of options to look at.

Local Enterprise Offices
Online trading vouchers from your Local Enterprise Office (LEO) can help a small business make improvements to their web site or to create a new one.

There is now a need to encourage small Irish businesses to develop their digital presence to avoid missed opportunities. In order to support this goal, the National Digital Strategy aims to get an additional 2,000 businesses trading online by the end of 2015. To this end, the Department of Communications, Energy & Natural Resources (DCENR) has launched an Online Trading Voucher Scheme and has teamed up with the Local Enterprise Offices to deliver this to Irish business at a local level.

The Online Trading Voucher Scheme offers small businesses the opportunity to develop their website or digital marketing strategy by availing of vouchers of up to €2,500 or 50% of eligible expenditure.

IEDR e-Commerce Website Development Fund, OPTIMISE
The IEDR e-Commerce Website Development Fund, OPTIMISE has been set up to provide Irish Small and Medium Enterprises (SMEs) or Micro Enterprises with a range of e-commerce supports.

Recent research undertaken by IEDR into Irish SMEs and Micro-Enterprises online presence and e-commerce capabilities has found that the vast majority of companies are not fully utilising the Internet or online sales opportunities to drive growth in their businesses. The results of a survey of 501 Irish SMEs and Micro-Enterprises show that while 63% have a website, 91%of these are unable to process sales.

If you need help with a re-design or changes to your site, then just holler.