Tag Archive: content marketing
A useful view of how Content Marketing is being used over is over at the Content Marketing Institute. Their 2012 Digital Content Marketing Survey in conjunction with Brandpoint provides a few insights into what marketers are using. There’s quite a mixture as this image shows.
What’s the key take out from all this?
There is lots of content being produced and it takes time and some skill to do it properly. »» Continue reading
Oh, another good headline which says it all. This is an eye tracking study of how recruiters look at a CV (or resumé). Format and layout are obviously critical as is how you present your information. »» Continue reading
I sure love a good headline. And I certainly liked this one: ‘What the Experts DON’T Tell You about Social Media’. Now, not having talked to too many experts, I couldn’t be 100% in terms of the accuracy of Jacqui MacKenzie’s post.
But she makes some good points. I did like the one about having decent content. “Social media can improve your business only if you have quality content to share.” Now that point says it all. »» Continue reading
How’s this quote: “Intranets are unique providers of content. Although the audience is captive, the content still needs to engage the readers so the site becomes a useful and vibrant center of a company’s internal community.”
This is from a nice article: How to Develop an Internal Content Marketing Plan by Leveraging Intranets. So in other words, using the ideas of good content marketing that are used on public web sites for intranets and employee sites.
Good content is good content. Regardless of where it is or who it is aimed at. Unfortunately though intranets can be a dumping ground within companies for content that is just there for the sake of it or to tick a box. »» Continue reading
LOTW: Link of the Week
Now I like this. Basically a detailed outline of a job spec for a digital marketing person and what they should do and do well. I like that phrase, ‘Content Engineer’ too.
LOTW: A New Breed? 7 Roles of the Content Marketing “Engineer” »» Continue reading
Part one of Coca Cola’s fascinating new marketing strategy (Content 20:20) revolving around content marketing and more. More background on it is here. Part two of the video is on YouTube here.
LOTW (Link of the Week)
Looking for some inspiration for the next few months to beef up your web marketing? The Content Marketing Institure asked their contributors to share their 2012 content marketing priorities.
LOTW: What is Your Content Marketing priority? »» Continue reading
LOTW (Link of the Week)
The headline is: “Man’s Head Explodes in Barber’s Chair”. Interesting without a doubt. But see the Copyblogger article about writing great headlines that get people reading.
LOTW: Headlines and exploding heads in barbers… »» Continue reading
Adman and direct marketing guru from days past, David Ogilvy, talks about the importance of direct response advertising and what works and doesn’t work. What’s that got to do with the web? Everything. It’s all about measurement and what works (and doesn’t work). On the web, you know that 100%.