You’re lying in a hospital bed and two doctors come along. One tells you that you need surgery and that this new young junior doctor will perform it. Oh and it’s his first operation. He’s an intern, you see. Has to start somewhere, doesn’t he?
Well yes you would be thrilled to hear that now, wouldn’t you?
So why do some many companies entrust the most public marketing communications with their customers (digital and social media) to interns??
OK a bit of a leap from surgery to updating a Facebook page but you get my point, I hope.
Here in Ireland, I see a load of job adverts for ‘digital marketing executives’ and they make me laugh most of the time. »» Continue reading