Tag Archive: google analytics

Presentation from Dux on SharePoint user adoption

Interesting presentation “How Can IT Inspire, Motivate & Drive Sustainable SharePoint Adoption?” from Dux Raymond (and others from Microsoft) at the SharePoint Conference 2014. ‘Focus on the user experience’ is one of they key quotes that I take from it. The poor end user is too often overlooked in many a SharePoint implementation.

Google Analytics Fundamentals course – result!

Andrew Gilleran - Google Analytics Fundamentals

Andrew Gilleran – Google Analytics Fundamentals

Nice introductory course on Google Analytics from Google. Hurry though, it finishes at the end of October.

“A foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.”

Well worth a look for an overview of web analytics.     »» Continue reading

ViewPoint: What can SharePoint analytics tell you about your intranet?

Ah metrics. Who looked at what and when. Not really why as such but you have to think about that.

In SharePoint, like any intranet or web site, seeing who looked at what is obviously essential to understanding whether your intranet works or not. Compared to, say, an ecommerce site, an intranet doesn’t have commercial or sales related goals as such. But it should have goals, you should be able to determine outcomes from your intranet. Otherwise what’s the point of having one? ROI is crucial of course and metrics can go some way in helping that.

In SharePoint 2010, the web analytics can be useful to provide some metrics for a site collection or team site.     »» Continue reading

[youtube http://www.youtube.com/watch?v=KRvbFpeZ11Y?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

Introduction to Google Tag Manager. “Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.” is what they say.

Interesting addition to the Google family and how it helps analytics.