Tag Archive: google analytics

[youtube http://www.youtube.com/watch?v=nOSiQmmk83Y?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

Building Blocks of Digital Attribution: How to get started with Google’s attribution tools.

Which is a bit of a mouthful from the Big G team. In English then? How to use Google Analytics to get more info on what users are doing on your site. What do they click, view and download, etc. All critical stuff really.

[youtube http://www.youtube.com/watch?v=AeVopKBP50A?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

LunaTV Ep. 6 – Google Analytics – Seeing Pages Before Conversion, Tracking User w/ Many Devices. They explain it better this way:

– How can I view the pages that a conversion was viewing leading up to a purchase?

– How can I track one user over multiple devices?

[youtube http://www.youtube.com/watch?v=l9joLoZOjK4?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=375]

Sometimes a start is all that is required. Google Analytics is incredibly powerful. You have to know what to look for and what use it is for your site. All sites are different and they all have different aims. But they all have to measured properly.