Tag Archive: google analytics

Metrics and Facebook

I had been thinking the other day about how companies can track their activities in FB so had a look around. This short article gives a nice overview. However it was this detailed article on using Google Analytics to have a detailed look at your FB site that caught the eye.  Certainly a bit fiddly to set up but if you’re FB pages are getting good traffic then it’s worth getting the extra value from GA. And it’s free.     »» Continue reading

Useful article to get started on web analytics

More than useful it is. Avinash Kaushik is a web analytics guru and has a few books to his name. But I certainly liked the headline in this intro for web analytics. “Beginner’s Guide To Web Data Analysis: Ten Steps To Love & Success”. One of his books (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity) has some excellent reviews on Amazon so might be worth a purchase.

Love is probably extra….     »» Continue reading