Tag Archive: intranets

Intranet books? Well here’s two good ones

intranet booksDecent intranet books are few and far between. Ones that are written in Plain English are rarer still. So it’s great to see that top Aussie intranet consultant James Robertson is now releasing two books on intranets and their development. Now these books have been available for a year or too but only really Down Under. So now you can get them on Amazon.

Designing intranets: creating sites that work‘ and ‘What every intranet team should know‘ are the two books in question. Have a look at the reviews on Amazon to see what others think of them.     »» Continue reading

Content marketing and intranets

How’s this quote: “Intranets are unique providers of content. Although the audience is captive, the content still needs to engage the readers so the site becomes a useful and vibrant center of a company’s internal community.”

This is from a nice article: How to Develop an Internal Content Marketing Plan by Leveraging Intranets. So in other words, using the ideas of good content marketing that are used on public web sites for intranets and employee sites.

Spot on.

Good content is good content. Regardless of where it is or who it is aimed at. Unfortunately though intranets can be a dumping ground within companies for content that is just there for the sake of it or to tick a box.     »» Continue reading

How to write something that will get attention, even on an intranet

Well, does that headline work?

It’s a start anyway. I’ve been copywriting in many different forms for about 20 years now. Direct mail, advertising, PR, brochures, email and of course on the web.  But is there a formula for getting it right?

Yes, the headline is pretty critical to getting people to read on. But there can be a structure your writing or content that will bring it all together in as simple a way as possible.

Over on Copyblogger, Sonia Simone goes through the 4 ways of preparing your writing: ‘The 1-2-3-4 Formula for Persuasive Copy’.

To quote the formula:
    1.     »» Continue reading

10 Best Intranets of 2012

Web usability guru, Jakob Nielsen has issued his annual intranet design awards recently and interesting reading it makes too. Here’s the very quick summary: “Social networking and personalization rise to higher levels this year, while mobile intranets continue to cut their teeth. Also, smaller organizations get larger teams and better designs.”

The top intranets are mostly UK and US along with Swedish and German winners. I like this quote from the main summary which places an emphasis on having good publishers in a company:

“This year’s winners were very strongly focused on content quality early on and throughout the design process.     »» Continue reading

Intranets: What’s been happening?

Just came across a very decent site about intranets and their development. They have a summary of their most popular articles for the past year.

1. 10 Characteristics of a Great Intranet (March)

2. 10 Laws for Intranet Managers (May)

3. Intranet, Internet, Extranet Merger Imminent (August)

4. 4 Intranet Personalisation Models (May)

5. 10 Ways To Extend The Reach Of Your Intranet (July)

6. 5 Tips For Building Trust On Your Intranet (September)

7. The Power of Location: 5 location ideas for your #intranet (June)

8. The Intranet Beauty Pageant (June)

9. #Intranet Executive Blogs (November)

10. Milestones On The #Intranet Mobile Roadmap (November)

[Update] And just to put a crystal ball on intranets, here are the predictions for this year.     »» Continue reading

Intranets by another name – digital workplace

The word ‘intranet’ has been around awhile now. It’s an internal web site for a company mainly for it’s employees. Leading intranet expert, Jane McConnell has coined a phrase over the past year or so that she thinks describes an intranet. And ‘digital workplace’ it is. I like it.

She and her company have produced a report on the trends for digital workplaces.

Here is the summary: “Based on an annual worldwide survey now in its 6th year, the  annual Intranet-Digital Workplace Trends reports provide in-depth insight into what is happening in the “intranet world” inside organizations.”

And here is part of the preface: “2012 will be the year of expansion for the intranet.     »» Continue reading