Many Irish companies are just coming to grips with the digital marketing age of social media, such as Facebook, Twitter, YouTube and all the others. And many are struggling to get a handle on it. They are slowly realising that it requires dedicated resources to create and manage digital platforms. It is not something that can be done on a wing and a prayer.
Internally, companies have been adopting internal web sites/platforms or intranets to share and store information for years with collaboration, document management, management information and knowledge sharing being the main drivers of this.
But that area is also changing. »» Continue reading