Tag Archive: web analytics

Google Analytics Fundamentals course – result!

Andrew Gilleran - Google Analytics Fundamentals

Andrew Gilleran – Google Analytics Fundamentals

Nice introductory course on Google Analytics from Google. Hurry though, it finishes at the end of October.

“A foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.”

Well worth a look for an overview of web analytics.     »» Continue reading

SharePoint analytics – try this solution

Only came across this product the other day. It is web analytics specifically for SharePoint. It’s a server install too which has some advantages in maintaining control and privacy over your data.

Here’s the blurb:
“CardioLog Analytics is the only web analytics solution designed for SharePoint (versions 2013, 2010, 2007 and 2003) and SharePoint Online. It enables you to improve the usability of your intranet, drive portal collaboration, boost your ROI and enhance the overall productivity of your business.”

Now pricing is a bit strong for my liking (starting at $18k) but it does have what looks like a generous Free version for a single farm and a page view limit which could be fine for smaller intranets.     »» Continue reading

Google Analytics captures social media with bridge

Now Google has upped its game when it comes to seeing what social media metrics brings to a web site. And it does it with bridges. In a post on it’s Google Analytics blog, they talk about measuring the value of social media to marketers. “releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.”

Sounds good so far. Over on Search Engine Watch, they bring some more detail plus an interview with Phil Mui, Group Product Manager with the Big G.     »» Continue reading

LOTW: New service will do analytics on a Facebook page

LOTW: Link of the Week

Trackalyse is a service from a Dublin based company set up in 2011. “Our aim is to work with our customers to run better Facebook Fan Pages by giving them a behind the scenes look at how the best pages or indeed their competitors are engaging and growing. “

Going to set up it up on my Ekids Facebook page (Entertaining Kids in Dublin) to see how it goes.

LOTW: New service will do analytics on a Facebook page     »» Continue reading