Tag Archive: writing

How to write something that will get attention, even on an intranet

Well, does that headline work?

It’s a start anyway. I’ve been copywriting in many different forms for about 20 years now. Direct mail, advertising, PR, brochures, email and of course on the web.  But is there a formula for getting it right?

Yes, the headline is pretty critical to getting people to read on. But there can be a structure your writing or content that will bring it all together in as simple a way as possible.

Over on Copyblogger, Sonia Simone goes through the 4 ways of preparing your writing: ‘The 1-2-3-4 Formula for Persuasive Copy’.

To quote the formula:
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