Useful article to get started on web analytics

More than useful it is. Avinash Kaushik is a web analytics guru and has a few books to his name. But I certainly liked the headline in this intro for web analytics. “Beginner’s Guide To Web Data Analysis: Ten Steps To Love & Success”. One of his books (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity) has some excellent reviews on Amazon so might be worth a purchase.

Love is probably extra….